The Big Question - What is CRM?

Short for “Customer Relationship Management,” CRM is a software system that helps business owners easily track all communications and maintain relationships with leads and customers. CRMs replace the dozens of spreadsheets and databases that many businesses use to track customer data. As a result, there is more organization, accuracy, more efficient time management, and satisfied clients.

But Why A CRM?

To answer this question better, we’ll let the numbers do the talking.

Users claim that CRM tools are
essential to reach their
revenue targets.

Customers are probable to do

business with a company

that delivers a personalized

experience.

ROI per dollar invested when

CRM is used with proper

implementation.

These are some statistics that demonstrate why a CRM is essential for businesses; it is fantastic at bringing your sales team one step closer to making a sale while also ensuring higher customer loyalty and retention.

What a CRM System Does?

The primary objective of any customer information system, including CRM software, is contact management. A CRM’s primary function is to store and manage all data for all types of contacts.

You might think “OK, this sounds like a spreadsheet. But what can a CRM do that a spreadsheet can’t?”

CRMs typically have powerful functions and perform a variety of functions. Let us show you.